How Insurance Brokers Can Stay on Top of Industry News
The world is continually changing, and insurance brokers need to be adaptable and flexible to evolving circumstances. To do so, they need to understand the latest news and respond to the newest trends in quick and efficient ways. As a result, their clients will significantly benefit by purchasing insurance plans, submitting claims, and planning for the future.
To stay relevant and jump on the latest trends, insurance brokers can remain competitive by:
- Peruse the news: Regularly read about the latest news and insights in insurance publications, trade journals, blogs, websites, social media sites, newspapers, books, and magazines. You can plug into podcasts and watch relevant online videos and posts. The U.S. Bureau of Labor Statistics predicts insurance agent jobs are projected to increase by 5% within the next decade. Many clients rely on the news themselves to do their own research. Still, insurance brokers are experts at interacting with customers to understand the myriad of available options and ever-changing policies. Being caught up on the newest trends will help influence clients to rely on your guidance and business acumen.
- Be actively involved: Participate in virtual training sessions, network with top industry leaders, join insurance broker associations, attend local conferences, and regularly converse with partners and colleagues. Engage in discussion boards and read about trending topics in related forums. Associations and networking events make it a priority to keep members up to date on the latest news and serve as a helpful resource hub to connect others. Insurance brokers can find answers to pressing questions and gain new information from experts in the workforce to pass along to fellow team members and prospective clients.
- Be open to change: It is vital to be available to abrupt changes and stay flexible. See what other insurance brokers are doing nationwide and globally. Study your competition and observe what new products and initiatives they are launching and expanding. Look at the latest government statistics and monitor projections and benchmarks. See what fields are growing and track trends to seize more opportunities and demonstrate how up to date you are with the current times.
- Keep in touch with clients: Ask for feedback and answer concerns from prospective and current clients. Show you care about their thoughts by sending surveys, polls, emails, and making phone calls. Post relevant material on your social media sites and get creative with what you present to the public. You can post videos explaining a particular policy, present an interview with an experienced professional, and offer tips on choosing between varying coverage. Moreover, make it a priority to reply to every customer’s questions and comments. Display how important it is for you to maintain an open relationship and listen to your audience.
Insurance Brokers Profit from Keeping Up with Latest Trends
Clients rely on insurance brokers to know what is happening in the industry and to provide guidance on insurance policies, claims, and more. Especially during these unprecedented times, it is vital to have expert brokers tailor to customers’ needs and openly communicate about coverage, exceptions, and policy updates.
Using a news aggregator like Feedly allows insurance brokers to gather the latest information from a variety of sources in one place. Feedly analyzes your specific interests based on chosen keywords and topics. You can curate favorite trends and track industry events, launches, and announcements. Insurance brokers can utilize these types of platforms to stay informed about new systems and products and pass on useful knowledge and tips to their companies and clients.
Final Thoughts
New types of technology are continually springing up, and insurance brokers are always looking for ways to remain on top of industry updates and enhance their business. Insurance brokers need ongoing education as insurance policies continue to evolve. By actively learning, networking, and connecting with others, they can help clients mitigate their risks and feel confident about their insurance decisions.
