When you take the time to do a little extra than what you’re paid for, you will eventually see the benefits. This includes taking the time to leave better voicemails. These days with advanced settings on smartphone devices, it’s more common than ever for insurance agents to have their calls go directly to voicemail. For that reason, insurance brokers must train their agents to learn how to leave the most compelling voicemail messages that will get the point across to the prospect within a short time frame. That can help guarantee they will receive a call back from a potential client.
How to Gain Clients by Leaving Compelling Voicemail Messages
So how do you turn a missed call into something that can have positive results for everyone involved? You take advantage of what is available to you at the time of the call and learn to make it work. That includes your personality, your overall message, and the relationship you have with the client.
Make Use of Your Winning Personality
Let’s face it; business voicemails can be tedious. Even if a potential client has the time to take your call, they will likely still avoid it simply because they don’t want to deal with yet another sales call. Even something as necessary as insurance coverage can be challenging to sell at times. But by using the strengths of your winning personality, you can help keep them interested long enough to hopefully get the message across.
It may sound strange, but it helps to smile while you are leaving the message. Yes, even though you are on the phone, you should smile while making the call. The prospect will be able to hear the kindness and positivity in your voice. Let the other person know how important it is to you to provide them with all the great coverage options your agency has to offer. And most of all, do it with respect and appreciation.
Use Your Skills to Get the Message Across
One of the traits that all good insurance agents have is their ability to get their message across to others. The downside to leaving a message on voicemail is that you only have a short amount of time to work with. When you find yourself pressed for time, make sure that you attempt to answer the following questions.
- What is the Issue? Keep in mind the type of insurance you are trying to sell and what issues this coverage can help solve.
- What Do They Need to Do Next? Ultimately, the next step you want the person on the other end of the phone to take is to get their insurance coverage from you. Remind them that you are available to help answer any questions or address any concerns they may have.
- Is There More Than One Way for Them to Respond? Make sure the client understands that you can be reached in more ways than one. Sometimes people are too busy to return a phone call, but they can take the time to send a quick text reply. Or they may be able to reply by sending an email message later that day.
Consider Your Relationship with Them
Automated calls and text messages may help save time, but they do not provide your prospects with a human touch. If you have vital information that can be helpful to your client right now, use it.
For example, if you know that your client is often in meetings all day long at their job, let them know they can reach you after hours by phone or other forms of communication. Do you know if they are a big fan of a team who just won a big game? Throw in a congratulations and let them know they can call you back once they have finished celebrating. It is the little things that can add a personal touch to your message that will go a long way over time. These small details may not seem like very much, but they can reinforce the value of the relationship you have with the client for the years to come.
Keep in mind that everyone’s time is precious; both yours and your clients. Therefore, you should do your best to combine all of the above elements into the shortest message possible. By doing so, you are showing respect for your client’s valuable time, and that could cause them to want to learn more about the insurance products you have available.
To learn more about How to Teach Your Agents to Leave Better Voicemails, get in touch with our team today. Our licensed professionals will be happy to answer any questions you have.
