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The primary growth engine for your agency is insurance lead generation so it should be high on your list of priorities. Working to develop a continuous stream of prospective clients… [Read More]
Integrate Your Insurance Customer Journey With Your Insurance Customer Experience
The insurance customer journey and the insurance customer experience are two marketing terms that are frequently used interchangeably, although they shouldn’t be. They represent two discrete disciplines. For your planning and marketing purposes, it’s important to know the difference. … [Read More]
17 Foolproof Marketing Ideas for Insurance Agents
Some bedrock agency values and practices should never change: Service. Integrity. Expertise. Responsiveness. But marketing isn’t one of those immutable things, it’s highly dynamic. The way that we reach out… [Read More]
Insurance Sales Training: 9 Tips for Success
In the field of insurance, sales training is not a once-and-done thing. Rather, it should be a dynamic and evolving life-of-career pursuit. Products change. Market conditions change. Buyer behavior changes. And the competitive arena continues… [Read More]
Insurance Specialties: Finding the Right Niche to Propel Agency Growth
As we all begin to emerge from the pandemic, it couldn’t be a more opportune time to reassess your agency’s current and prospective commercial book of business with an eye… [Read More]
3 Ways to Make Insurance Policies Easier to Read
There is no doubt insurance policies are complicated and challenging to read for policyholders, and sometimes even for agents and other insurance professionals. Your customer will leave with the policy… [Read More]
Understanding Your Insurance Clients’ Pain Points
The most important aspect of an insurance brokers’ job is to find new ways to transition potential clients into insured ones. One way to do this is to learn how… [Read More]
Are Insurance Internet Leads Worth Your Investment?
Insurance internet leads are a marketing must. Whether or not these leads generate a successful conversion to book and closed sales will depend on several variables. If you find your… [Read More]
How to Delegate Tasks as an Insurance Broker
When you operate your own growing business, no matter what industry you are in, it can become increasingly difficult to cover all your bases. When work becomes too much for… [Read More]
U.S. Treasury Advises Against Insurers Paying Ransomware Demands
Ransomware is a type of malware denying users access to data until a ransom is met. It can affect any individual or organization due to visiting an infected website or… [Read More]
